The British capital’s new BMW-branded bicycle exchange and the Austrian auto exchange have teamed up to offer drivers in the two cities a range of bikes for sale.
The bike exchange, which opened in September and was designed to be “the go-to place for bikes in London and Berlin”, will also offer the chance to buy German cars, which will be available for a fee.
“With the launch of the BMW-brand bicycles, we want to extend the reach of our bike-share system, with the hope of helping people in both cities to explore the bike culture and discover the city’s best bikes,” the BMW Bicycles UK website states.
The Austrian exchange also plans to offer its bikes to Londoners and Berliners.
“The new exchange is now open to the public, so you can explore and shop for bikes,” it says.
The bikes are not available in the BMW brand, though they do carry the brand’s signature colour scheme and logo.
The German brand was founded in the late 1990s, with its headquarters in Munich.
BMW Bikes UK launched in February with the aim of offering bikes in the capital for a lower price than in other cities.
The firm has been offering bikes to visitors from outside of Europe since 2003, although the company only began offering bikes here in August.