TechRadars article PIXI, the social media app launched by Facebook, is the latest social networking service to make the jump from desktop to mobile and has a strong following.
But the app is also one of the most popular on iOS, with more than 50 million users, and is set to become a key competitor to Facebook Messenger.
PIXi is available for free on the App Store and Google Play.
It launched with a focus on a more conversational interface, allowing users to interact with each other more quickly.
Its latest version is a new app designed to appeal to an even wider audience.
“Pixia is our next step towards building a social network that allows people to express themselves more deeply and engage with others in more meaningful ways,” said Alex Kondik, co-founder and chief operating officer of PIXIA, a mobile advertising platform.
“We are taking the platform in a completely different direction, one that is built around the idea of connecting people to a shared experience that is richer and more authentic.”
PIXIAS app, developed by the company, aims to take Facebook’s popular messaging app and extend it to mobile devices.
The company also unveiled new tools to help users connect to each other and communicate in a more personal way.
Users can search for people, places, events and more to add to their friends list, and can share photos and videos to socialise and share their interests.
“It’s a new way to interact on the web, and that’s where we’re taking PIXia,” Mr Kondick said.
“Our mission is to bring that experience to mobile.
The best thing about it is that you don’t have to be on a desktop to use it.”
Pixias app, built on the Facebook platform, allows users to search for friends, events or places to share.
It also features a “look and feel” that is reminiscent of Facebook Messenger, but with a new touch interface that allows users more control over the look and feel of their notifications.
Mr Kostik said PIXIs new app would give PIXias users the ability to share photos, videos and other content more easily.
“There’s a lot of people who have been using Facebook Messenger for quite a while,” he said.
Pixels, a Facebook-owned messaging app, is also in the mix.
Facebook Messenger is also available for iOS and Android devices, and has more than 100 million users.
But PIXIES latest app, which has a similar interface to Pixels but will run on mobile devices, has already been downloaded more than 3 million times.
“The people that use PIXIE are just as engaged with it as we are,” Mr Korb said.
The PIXis app has been in the news recently after it became a target of criticism for not including a feature that allows for real-time sharing of news stories, with its developers saying it was not designed to be used in this way.
“As a result, PIXies real-life news sharing experience was not as immersive as Pixels,” PIXIV, a PIXII app, wrote on its blog.
“While PIXes real-world news sharing is built on a very high level of engagement, it is not an immersive experience for the user.”
Pixels is one of many apps being developed by Facebook and other mobile advertisers, which aims to expand on the social networking platform.
The likes of Snapchat, Instagram and WhatsApp are also seeing a boom in mobile advertising.
Facebook said it has spent more than $4 billion on advertising in the past year.
Pixi’s move to mobile is being driven by its focus on providing a more authentic experience.
Pixtias developers say they aim to make PIXISA users feel more like they are part of a real-live conversation, and also encourage more real-times sharing.
PIA’s co-founders say the company is also building an app that would let users search for “friends” and “dates” on other PIXIS users, which could make Pixies apps much more accessible.