BSkyb is to announce that it will start listing Bitcoin on the stock exchange as well as its own.
The firm, which is the parent company of Sky and Sky Sports, will announce the launch of a platform for trading Bitcoin on Tuesday (16 March).
The move comes as the digital currency continues to attract a significant amount of investment in the UK.
Investors have poured more than $2.2bn into Bitcoin exchanges since the start of 2017, according to CoinDesk data, which shows the virtual currency has gained more than 13 per cent this year.
The UK has become the most popular place in the world for Bitcoin trading with more than £6bn raised by traders.
The launch comes as some companies are looking to take Bitcoin more seriously.
Investment bank J.P. Morgan recently invested in a firm which will invest in the digital cryptocurrency.
The move by BSkybs is the latest move to boost Bitcoin, which has seen a sharp increase in popularity in the last year.
It is estimated that more than 70 per cent of all Bitcoin transactions take place in North America.
While the digital currencies main advantage over fiat currencies is its ability to trade almost instantaneously, its volatility has also been a concern.
In the past few months, Bitcoin has seen its value drop by nearly half in value.
It has recently hit a high of $1,200 (US$1350) earlier this month.